What is Color Of The Year?
Before we elaborate on the qualities of Classic Blue, let’s talk a bit about the concept of Pantone Color Of The Year. The selection process involves a heavy amount of trend analysis; Pantone’s trendspotters keep an eye out for new color influences in different fields, from art to fashion to tech, throughout the year. This is serious business, since color plays an important part in contributing to the visual identity of everything from product to brand. And therefore, Classic Blue being chosen as THE color of 2020 was not a flippant decision, but one reflecting the collective consciousness of the moment.
Classic blue in menswear
Blue has always been one of menswear’s favorite colors. In fact, it’s one of the safest colors; it looks good on everyone no matter their age or skin tone. It’s the color of style staples rather than trendy buys (we’re not talking to you turquoise blue). And it’s versatile enough to be worn day and night. Just think of all the men you know who’ve paired blue shirts with blue jeans over the past twelve months. Therefore, with the spotlight on Classic Blue this year, you have the freedom to revel in this color and style it accordingly.